Bringing FinOps to MSPs and their customers
Convert your cloud invoice into an added-value FinOps service that:
> Increases customer satisfaction
> Creates stickiness
> Enables new business
The FinOps Challenge
Distributors, resellers, MSPs and customers all need detailed cloud native insights to have their FinOps teams get a grip on cloud costs.
The problem is that billing systems from distributors and MSPs lack cloud native information, needed for FinOps.
With Cloud spend becoming a significant cost driver, customers need, and demand cloud cost insights delivered by their MSP.
C-Facts solves this problem by offering a FinOps dashboard that merges the distributor and MSP billing with cloud native cost, usage and tagging data.
C-Facts provides cost-insights to all actors in the cloud eco system.
Billing systems from distributors and MSPs lack cloud native information, needed for FinOps.
C-Facts solves this.
Invoicing lacks essential insights
Cloud Distributors, Resellers and MSPs
Get ahead of the competition by introducing your next added-value service:
Cloud Cost Management
C-Facts bringing FinOps to MSPs and their customers
C-Facts solves the challenge of providing customers a cloud native dashboard by merging the distributor and MSP billing with cloud native cost, usage and tagging data.
The result is that Distributors, MSPs and their customers get a C-Facts cloud native cost management dashboard from one single source.
With C-Facts MSPs can turn their cloud invoice into an added value FinOps service based on C-Facts dashboards that they share with their customers.
Customers can further configure the cost data by allocating costs to cost center and create budgets and alerts.
C-Facts provides cost insights to all actors in the cloud eco system.
MSP, are you purchasing your Public Cloud from:
- Ingram Micro,
- TD Synnex,
Or any other distributor that provides API based access to invoice data?
Then use C-Facts to provide your customers an added value FinOps service.
Added value service
Increasing customer intimacy
C-Facts enables you to turn your monthly billing into a service that increases customer intimacy and adds value to your Public Cloud services.
Insight as a Service
With C‑Facts, you turn that awkward monthly billing moment into an insightful and continuous daily updated service for your customers. Give your customers access to your C‑Facts Control Center and provide insights that exceed Cloud billing information and genuinely supports their business.
Align cloud resources with your customers business
Use a consistent naming convention to relate Cloud resources to your customers business.
Configure your customers in C-Facts
Based on your customers’ requirements, you allocate costs to cost centers like departments, applications, or projects and add your margin and discount to create the required pro forma billing view.
Providing insights to your customer
Your customer can view his Cloud usage and cost in the dynamic C‑Facts Control Center with daily refreshed data that enables him to dive in deeper for detailed investigations.
Customer case studies
Jacob Poot - Manager Internal ICT
"This was one of the most rapid software implementations and adoptions. C-Facts sells itself."
Scott Chate, VP Partner & Market Development Corent Technology Inc
"C-Facts does an exceptional job of presenting detailed, useful information about cloud resource usage in a way that is clear, intuitive and easily consumable."
Mitesh Chauhan, Founder LaNET LTD
"We have recently started using C-Facts. Their Cloud Control Centre has helped us understand our customer spend better and also helped us spot trends."
Cloud Cost Management use cases
For many MSPs offering their customers a service based on Public Cloud has become a necessity in order to survive.
Offering Public Cloud-based services is all about added value services. Without added value services your business case for delivering Public Cloud services doesn’t exist.
As an MSP you need repetitive business based on services that you can deliver:
- To as many customers as possible,
- As efficient as possible.
C-Facts enables you to offers your customers an added value FinOps Service that:
Has a commercial model suitable for MSPs with healthy margins
Is multi-cloud by design
so future proof
Is easy to set up and use
with no training
Has no impact on your
existing billing systems
Is API enabled, can connect to
any data source or system
Enables you to differentiate
from the competition.
Improve your customer support
Improve communication with your customers by using C‑Facts as the single source of truth. With both of you having access to the same data, it is much easier to service your customers.
Adapt quickly to changes
While your billing systems might be rigid and difficult to change, C‑Facts lets you quickly and easily reconfigure the C‑View on your customer’s request to better align with his business.
Gain new customers and reduce churn
Distinguish your Cloud services from the competition by offering prospects and existing customers their C‑Facts Cloud Cost Control Center. Give them the option to create their dashboards for further stickiness.
Historical data from day one
A dashboard without historical data is of limited value for your customers. That is why we collect the available historical data when you add a new Public Cloud data source to your C‑Facts Control Center.
Enhancing your billing process
The C‑Facts service facilitates you to decrease your Cloud billing costs while increasing your billing process’s speed, efficiency, and accuracy.
Reduce your costs for billing Cloud services
Stop spending days on collecting and aggregating data from different Public Clouds. C‑Facts does the heavy lifting for you by connecting to an array of Public Cloud API’s and gathering the daily usage- and licensing data.
Configure once and then lean back while we convert the collected Cloud billing data into a common data model that enables you to start allocating costs to customers.
No more revenue loss
C-Facts makes “forgetting” to bill Cloud services to a customer a thing of the past with a clear overview of non-allocated Cloud cost. You correct this by merely selecting the right resources and adding them to a customer.
Pro forma billing
By setting the correct pricing per customer, the C‑Facts Control Center enables you to create pro forma billing information for your customers. You use the pro forma billing information as input for your billing software.
Frequently asked questions
Here is the top asked questions about how to create added value services with C-Facts.
Why, as an MSP or Reseller, should I use C-Facts?
There are three main reasons for using C-Facts as an MSP or Reseller:
- Reducing costs and increasing efficiency,
- Increasing customer satisfaction and reducing churn,
- Enabling new business and upselling.
Reducing costs and increasing efficiency
If you are (re)selling (multi) public cloud services, then offering a single pane of glass on cost and usage data to your customers is a time-consuming job. It involves hours or days of manually collecting and aggregating the required data or hiring staff to develop and maintain an automated system.
- With C-Facts that is done automatically for you daily,
- Consistently and accurately,
- Freeing your employees to focus on the customer.
Having to answer questions from customers regarding their Public Cloud invoices can be a complicated and time-consuming process with conventional tools.
- C-Facts provides your customers with insights they need, strongly reducing the number of questions,
- Customer questions can be swiftly answered using the C-Facts cloud cost management tool.
Increasing customer satisfaction and reducing churn
Investing in customer satisfaction pays out by the reduction of churn. C-Facts is a perfect tool to increase customer satisfaction among multiple customer stakeholders, CFO, CTO and Business Management.
- The CTO is finally able to show the organization what they are paying for and why,
- The CFO can relate Public Cloud costs to the appropriate departments,
- Business management can make data-driven decisions.
Having different stakeholders within the management of your customer using the C-Facts Cloud Cost Management tool is a perfect way to differentiate against competitors, and it creates stickiness with your customers.
Enabling new business
Convincing a customer to switch suppliers is often a long process that requires building a relationship of trust with the customer. C-Facts can help you get a foot in the door, build that relationship, and slowly but surely sell more services.
- You can offer the C-Facts Cloud Cost Management service to customers independently from where they acquire the Public Cloud services.
- Do you provide Azure to your customer, and does he also have an AWS account? Then you can offer him a Multi-Cloud Cost Management overview, including Azure and AWS.
Talking with a prospect, you probably have to answer the question; why would I choose you as my supplier?
- C-Facts gives you a tangible competitive advantage, an intuitive dashboard you can demo to prospects, enabling you to talk about other things than price and discount.
Is the prospect a direct customer from Microsoft that doesn’t want to give up its access to Azure Cost and Usage API data?
- Then remove that sales obstacle by providing that data, including your discount schedule, via the C-Facts API.
How does C-Facts save me time?
Ask those responsible in your company for collecting and aggregating cloud cost and usage data, and they will tell you that it is a tedious and error-prone job. Having C-Facts take care of that saves you hours and perhaps days of work every month.
Does C-Facts save me money?
Yes, there are multiple ways that C-Facts helps you to reduce your 30% cloud waist:
- Data collection:
- No need for hours or days collecting and aggregating cloud usage and cost data
- Customer support:
- By providing your customers insight into their cloud usage and cost, you reduce the number of usage- and cost-related questions from your customers
- You will be able to answer cloud usage and cost-related question from your customer much more efficiently
- Reduce waste:
- By having an overview of all your cloud costs, including those cloud costs not assigned to customers, you prevent loss of turnover
Does C-Facts help me to increase my turnover?
Yes, C-Facts enables you to deliver an added-value cloud cost insight service to your customers. How you deliver that service and what you charge for it is up to you.
Does C-Facts help me with finding new business?
C-Facts is the perfect new business enabler as cloud cost management is on the agenda of more and more companies. You will also find that cloud cost management is often driven by different actors than your regular CTO contact; it is a finance and business-driven need. This enables you to talk to a broader set of shareholders at your prospects and customers;
- You can start by offering C-Facts without the customer changing cloud supplier, providing insight into their cloud spend with a low impact first step while creating high stickiness and customer satisfaction.
- With that service and relationship in place, you can convince the customer to acquire the cloud services from your company.
- C-Facts can connect to both the current and future cloud data source making the transition easy for you and the customer.
Is setting up Cloud Cost management with C-Facts difficult?
No, with C-Facts being a SaaS solution with a straightforward process for connecting your cloud accounts, you can be up and running in just two days.
What Public clouds does C-Facts support?
C-Facts supports any API enabled data source. We currently have API connectors available for:
- Google Cloud
- Office 365 and Microsoft 365
Can I connect multiple accounts from the same cloud to my C-Facts Cloud Cost management solution?
Yes, you can connect as many accounts you want, accounts from the same cloud or accounts from different clouds.
Where is the data stored?
The C-Facts service is Hosted in AWS Frankfurt.
Do you provide automated savings?
Advice on possible savings is in the scope of C-Facts and will be developed in the near future, after which your managed services team can determine whether to implement the advice.
Automated savings would require C-Facts to create cloud-specific integrations; this would contradict the goal of C-Facts to provide you with a source agnostic cloud cost management solution.
Can I set budgets and alerts?
Yes, you can set budgets and alerts. You first set a budget and then set (multiple) percentage-based alerts. You can set per alert which persons need to be alerted.
Can I share the Cost and Usage data with my customers
Yes, this is one of C-Facts’ main functionalities: sharing cost and usage data with the applicable shareholders/customer. Your customer gets access to his C-Facts Cloud Cost Management dashboard that he can configure at his will.
Can my customer create dashboards?
Yes, with the data you have provided, the customer can create dashboards to fulfil his specific needs for insights into his cloud costs and usage.
Can I set discounts for my customers?
Yes, C-Facts enables you to set a granular discount policy based on the cloud’s retail price. This then provides your customer with an accurate cost overview.
Do you support on-premise data?
You can use the upload functionality to import your on-premise cost and usage data.
Do I offer this only to my larger Enterprise customers?
C-Facts can be used for small, medium and enterprise customers.
When offered to small and medium-sized customers, efficiency is often the driver. C-Facts enables you to provide these customers insight into their cloud spend without effort from your side. It also creates stickiness and increases customer satisfaction.
With their significant cloud spend, across multiple clouds, used by different departments, enterprise customers will take full advantage of the C-Facts percentage-based cost allocation, create customer-specific dashboards, and cross charge to cost centers like departments.
And you can provide this as a managed service that could also involve helping your customer with the correct tagging of cloud resources, further enhancing his cloud cost insights.
What is your licensing model?
We have two options, an MSP model and an Enterprise model.
The MSP model enables you to sell C-Facts to all your customers at a very competitive rate.
You can also resell the Enterprise license specific for one customer while we provide you with a healthy margin.
Do you have direct sales?
C-Facts has a channel first approach to the market. If we ever target the same prospect, we will set up a joint effort to win the prospect and have you in the lead at the specific customer.
What if I do not bill the public cloud cost to the customer? Can I still deliver the C-Facts Cloud Cost Management service?
Yes, you can. This is the perfect opportunity to get a first foothold at the customer. C-Facts can connect to Public Cloud accounts independently of how they are set up. The only restriction is getting the correct credentials from the customer.
Can I use C-Facts also for billing?
We see that most MSPs have a billing solution that provides the correct billing items but lacks the ability to offer the insights needed by your customers. That is why we have chosen not to create a billing engine. Instead, C-Facts can provide your current billing system with the necessary input for correctly billing your customers.
This ensures that both systems do what they do best, C-Facts by providing in-depth Cloud Cost Insights, and your billing system can focus on aggregating billing line items from different sources (IaaS, Managed Services, Consultancy and C-Facts).
Which companies are competitors of C-Facts?
With C-Facts being a Cloud Cost Management tool, we are often put in the same bracket as tools like:
- Nutanix XI Beam
All these companies have successfully delivered Enterprise customers an operations/technical focused Cloud Cost Management tool. A tool that requires lengthy implementation projects with consultants and training of employees.
Many of them haven’t been successful at supporting the full Cloud Ecosystem, including MSPs and Resellers.
That’s where C-Facts accelerates. C-Facts enables all the actors in the cloud Ekco system to deliver added-value cloud cost management services with an easy to implement SaaS offering.
What is the ideal C-Facts customer?
C-Facts customers need to get a grip on their significant cloud costs, preferably from a business perspective. This need increases the higher the monthly costs are and when they increase/change month on month.
The challenge to get the insights needed increases when the customer:
- Uses multiple public clouds,
- Uses multiple accounts in the public cloud,
- Has subsidiaries and departments to which he needs to allocate cost,
- Needs to provide subsidiaries and departmental specific dashboards.
- Needs to allocate shared resources,
- Has a merger and acquisitions strategy and needs an aggregated view of cloud costs consumed by different companies.
Quote from customer:
The use of Public Cloud has grown organically. Our development departments have created multiple Public Cloud accounts in different Clouds of their own accord. We lack an overview of costs and cannot allocate the cost to the appropriate cost centers. We only know that our monthly costs are rising to a level that our board of directors is demanding an accurate report.
We are now in the process of centralizing the reporting of Cloud Cost and Usage and have started to implement a tagging framework to allocate costs better.
The more a customer ticks the above boxes, the more he becomes the ideal C-Facts customer.